Why did Masanori Kanda decide to join Funai Soken Group ? The first episode of the video series "The Truth About Joining the Group" is released today.

Why did Masanori Kanda decide to join Funai Soken Group ? The first episode of the video series "The Truth About Joining the Group" is released today.

~Through a four-part interview series, we will deliver the thoughts and visions of the management team regarding their participation in the group.~
Funai Soken Holdings Inc. (Headquarters: Chuo-ku, Tokyo; President Group CEO: Takayuki Nakatani) has produced a four-part video series in which it interviews the leaders of companies that have joined the Funai Soken Group, asking them about their thoughts and the reasons behind their decisions. The first installment of this series, an interview video with Masanori Kanda, President of Almacreation Inc. was released today.

■Background of this series

Funai Soken Group has determined that, given the increasing importance of "PMI (Post-Merger Integration)" in capital alliances, it is extremely important to transparently communicate the background of the decisions made by the management of participating companies and the prospects for synergies. We believe that such communication will send an important message not only to shareholders and investors but also to companies considering future alliances, and therefore we have planned and produced this series.

■Video Overview

In the first installment, we feature Masanori Kanda, a pioneer of DRM (Direct Response Marketing) in Japan. He candidly discusses everything from his early days, when he admired Kenichi Ohmae and Yukio Funai, to the turning point that led him to decide to "transition from marketer to educator."

Click to play the video

・00:14 My Journey as a Consultant
00:57 The beginning of direct response marketing
01:50 Book publishing as a crossroads
・02:24 How I joined
・03:55 Reasons for joining Funai Soken Group
05:23 The significance of joining
06:19 Join's purpose and future

Video URL:https://youtu.be/Y84dYRd6YdU

■Regarding the future

This video series, beginning with Kanda, will sequentially deliver the stories of four top executives who are driving the transformation of our group. Our group will continue to challenge itself to create new value as a comprehensive TR (Transformation) consulting group focusing on mid-sized companies, mid-market leaders , and rising stars companies*.
* rising stars Company: A small, growth-oriented company.

Contact Us regarding this matter
Funai Soken Holdings Inc. Co., Ltd.
Corporate Communications Department, Public Relations & Branding Team
E-mail：pub@funaisoken.co.jp