Group Vision, Philosophy, Brand Perception
Our Guiding Principles: Updated to Better Reflect Modern Challenges
In 2023, a new group purpose was instituted: Sustainable growth for more companies. This is a statement of the group’s conviction that companies that can achieve sustainable growth are those that can thrive and grow amid tumultuous change and uncertainty, and its determination to deliver strong, sustainable growth for clients and the group itself. Moving forward, we will derive philosophical guidance from three sources: the Funai Soken Consulting Group Purpose, a statement of our overriding aspirations; the Funai Way, which sets out our Core Values; and the Founder’s Spirit.
Those guiding principles can be imagined in terms of a forest nurtured by the sun. This image shows our operating companies as trees growing bigger and stronger in the sunlight of the Funai Soken Consulting Group Purpose. The Funai Way is the roots that keep our footing firm, and the Founder’s Spirit is the life-giving water that feeds them.
The Funai Soken Consulting Group Purpose
Sustainable growth for more companies
We lead the way to a better future and a more productive society
in which more companies can achieve growth in any conditions
and people can reach their full potential
Our Core Values: The Funai Way
Adventureship
Converting change into momentum
以变促势
Empathy
A reliable partner for business owners
与“领袖”同心同行
Integrity
A force for good
遵循良心
A Mid-Range Business Plan Based on Our Group Purpose
Our Mid-Range Business Plan sets out the specific actions we will take to achieve the Funai Soken Consulting Group Purpose.
Corporate Brand Perception
The “i” in our corporate logo is designed to evoke an image of a person
because personality and identity are of vital importance when it comes to business management.
The dot of the “i” is red to represent our Japanese roots and our unique management methods.
Also, the logo is a visual representation of our corporate principles:
F is for “freedom” as well as “Funai”;
the white stripe in the sash logo depicts discipline;
and the sash itself indicates the bonds of teamwork.
Indeed, we believe our logo is a statement of our intention to be the “freest” publicly-held company in the world.
